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MegaCorp Rides Wave of Attention from Brian Harman's Open Win
MegaCorp, a freight brokerage, has experienced a surge in public attention and online search traffic due to its sponsorship of golfer Brian Harman, who recently won the Open Championship with the company's logo prominently displayed on his hat. The company's vague and mysterious name attracted many humorous speculations on social media, but it ultimately increased its visibility and drove a 5,000% increase in website traffic, making the sponsorship a successful marketing strategy.
MegaCorp CEO Ryan Legg with Brian Harman in 2018.
Source: Golf.com
if Brian Harman wins @TheOpen today then is MegaCorp the Championship Freight Broker of the Year? pic.twitter.com/k5yNTMwuyr— Reed Loustalot 🚚 (@lostisreed) July 23, 2023
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