Escape the Freight Email Maze

February 21, 2024

Freight brokers and 3PL companies are constantly grappling with a multitude of challenges. From managing vast quantities of data to handling complex logistical operations, the pressure to remain efficient and competitive is ever-present. But the traditional ways of managing these tasks — particularly standard email communication — are no longer sufficient.

Automation and AI stand at the forefront of reshaping the freight industry, offering unparalleled benefits. These technologies not only streamline operations but also foster significant time and cost savings, a crucial factor for maintaining competitiveness.

Current Email Management: A Bottleneck to Growth

Relying solely on human input for email management is a practice mired in inefficiencies. It is painstakingly slow, cost-intensive, and ultimately not scalable, turning team inboxes into a maze with no quick exit. Freight teams need a more efficient path through this maze, one that brings them out faster and with less frustration.

Technological Alternatives: Not a One-Size-Fits-All Solution

Alternatives such as portals and Electronic Data Interchange (EDI) systems, as well as rules and Robotic Process Automation (RPA), have their own sets of challenges.

Portals and EDI may offer speed and convenience or a quick setup, but they lack flexibility, often failing to address all customer needs, being mainly viable for long-term contracts, making them useless in the spot market.

When it comes to rules and RPA, their reliability is compromised by high variability and ever-changing digital tools. Under circumstances like that require adaptability, the rules break.

We Need Better, More Well-Rounded Solutions

Given these challenges, the freight industry's demand for an adaptive and efficient system is evident. The ideal solution would streamline operations while retaining the personalized human touch that builds strong customer relationships. This is where Levity.ai enters the scene.

Levity's Approach to Simplifying Workflow Automation

Levity.ai isn't just a static tool; it's designed as a composable set of building blocks that fit into any stack, accommodating a wide array of formats and scenarios. It empowers users to create end-to-end automations with just a few clicks, making the process of building and maintaining automation sequences faster and more accessible to all team members.

Levity’s Four-Step Journey to Email Freedom

Time is a precious commodity, and the deluge of repetitive tasks can consume it mercilessly. Levit offers ideal efficiency, overhauling how reps handle their day-to-day tasks. Imagine a workday where your focus shifts from tedious email sorting and data entry to fostering strong customer relationships. Levity makes this possible.

Step 1: Connect Your Apps and Data Sources

Start by integrating Levity with your existing tools like Gmail or Outlook. The setup is effortless, requiring just a few clicks and zero coding. Instantly, your traditional inbox transforms into a smart, connected hub that's the core of your streamlined operations.

Step 2: Teach AI Blocks to Handle the Grunt Work

Picture this: emails flow into your inbox, and like a diligent digital assistant, Levity's AI immediately classifies them. It recognizes and extracts critical information, such as new load details from an email or an attachment, and feeds it right into your TMS. That manual copy-pasting you used to dread? It's now a relic of the past.

Step 3: Set Up and Test Your Workflow Steps

With Levity's intuitive Flow Builder, you can orchestrate complex workflows with a simple drag-and-drop interface. Test the workflow to ensure it runs like a well-oiled machine. This is where you see the magic happen—emails are summarized, and contextualized replies are crafted, ready to go out, all without you having to craft each one manually.

Step 4: Publish and Let It Run in the Background

Once you're satisfied, activate your workflow. Levity operates discreetly in the background, processing tasks even while you're in meetings or catching some sleep. Your email management is now a 24/7 operation without the need for constant human oversight.

Integrating Tools and Tailored Solutions

Levity connects with a plethora of tools via pre-built connectors or through platforms like Zapier and Make. For those seeking a custom solution, Levity's API and dedicated team are at the ready to ensure seamless integration.

The AI Advantage in Email Management

Levity employs advanced text classification algorithms trained on your data to recognize the intent behind each email. This AI capability isn't just about speed—it's about crafting individualized experiences. Consumers gravitate towards personalization, and Levity's AI excels at providing that.

Real-World Impact on Freight Brokerage Operations

Now, picture a scenario where an email campaign garners responses. Levity's AI sorts through these, tagging them as 'interested', 'not interested', or even 'out of office'. Follow-up responses are tailored, personal, and sent swiftly. The result? Decreased response times and increased customer satisfaction.

With Levity.ai, the mundane becomes automated, and the focus shifts to what truly matters in freight brokerage—building relationships, strategizing growth, and navigating the competitive landscape with unparalleled efficiency.

Automating Shared Email Inboxes with Levity.ai

Implementing Levity.ai has shown a significant impact on companies' operations, as evidenced by the case study of the rail logistics provider Wascosa.

Case Study: Wascosa's Experience Before and After Levity

Before Levity: Wascosa's customer service team struggled with email overload, leading to long response times and missed SLAs.
After Levity: With Levity.ai, Wascosa drastically cut down on email processing time, redirecting saved hours to high-value tasks, all without hiring additional staff.

Levity.ai is the solution that addresses the immediate need to manage overwhelming email traffic and strategically positions companies to be more competitive.

See what Levity can do for your business. Visit Levity.ai to book your demo and find your way out of your inbox labyrinth.